TEACHING AT UNIVERSITY MASTER DEGREES: INTANGIBLE RESOURCES
University of The Basque Country UPV-EHU (SPAIN)
About this paper:
Conference name: 14th annual International Conference of Education, Research and Innovation
Dates: 8-9 November, 2021
Location: Online Conference
Abstract:
There is undeniably a growing interest in intangible resources. They have always existed in our companies, but companies did not start to be concerned about their importance until halfway through the 1990s.
On the one hand, there are Intangible assets; they are ‘codified’ intangible resources, such that the relevant rights regarding their holding or ownership by the organization are clearly established by means of a contract, a regulation, or any other legal title. On the other hand, there exist “core competencies”; they are the set of skills or aptitudes developed by the company that generate a significant value or benefit for the client (Prahalad and Hamel, 1990; Hamel and Prahalad, 1994).
It is important to mention that numerous authors believe that not all intangible resources or Intellectual Capital have equal importance; core competencies are considered the most important resources; they are the set of skills or capacities developed by the company that generate significant value or benefit for the client (Prahalad and Hamel, 1990; Hamel and Prahalad, 1994). In our paper, we pay attention to the last ones: core competencies, concretely, those linked to each IC dimensions: competencies linked to Human Capital, competencies linked to Structural Capital and competencies linked to Relational Capital.
It is really true how important the intangible resources’ competencies are in our society to increase our economy success. Also, it is a fact the great effort made during some years ago by academics to establish a good intellectual capital (IC) model to be used by real companies, and also, the high difficulties founded to implement them efficiently due to the lack of information to value intellectual capital properly. For that, the aim of this work is to show how a proper intellectual capital model proposed could be applied by real companies, and also, be taught at university master degrees to be considered as important as it really is.Keywords:
Intangible resources, master degrees, competencies, financial results.