About this paper

Appears in:
Pages: 1544-1549
Publication year: 2013
ISBN: 978-84-616-3847-5
ISSN: 2340-1095

Conference name: 6th International Conference of Education, Research and Innovation
Dates: 18-20 November, 2013
Location: Seville, Spain

USING NEW METHODOLOGIES TO DESIGN NEW BUSINESS MODELS

M.E. Garcia-Ruiz, F.J. Lena-Acebo

Universidad de Cantabria (SPAIN)
New generations of students have a wide range of advanced information and communication technologies (ICT) available, but usually these techniques are wasted because of the use of traditional teaching methods. In the same way, designing business web-based methods is difficult to achieve with these obsolete learning methodologies. Nowadays, the EHEA framework leads teachers to find new working ways in the classroom that promote skills in obtaining information and knowledge generation - well-valued qualities in business - and promote students´ learning independence and adaptive skills to work in groups. This article reflects the methodologies employed in New Business Models and Web Strategies subject at Business Administration degree at the University of Cantabria, including collaborative group work techniques as Jigsaw, use of web 2.0 tools as ways of communication and knowledge management tools and IBL as main tool to the production of knowledge itself.
@InProceedings{GARCIARUIZ2013USI,
author = {Garcia-Ruiz, M.E. and Lena-Acebo, F.J.},
title = {USING NEW METHODOLOGIES TO DESIGN NEW BUSINESS MODELS},
series = {6th International Conference of Education, Research and Innovation},
booktitle = {ICERI2013 Proceedings},
isbn = {978-84-616-3847-5},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {18-20 November, 2013},
year = {2013},
pages = {1544-1549}}
TY - CONF
AU - M.E. Garcia-Ruiz AU - F.J. Lena-Acebo
TI - USING NEW METHODOLOGIES TO DESIGN NEW BUSINESS MODELS
SN - 978-84-616-3847-5/2340-1095
PY - 2013
Y1 - 18-20 November, 2013
CI - Seville, Spain
JO - 6th International Conference of Education, Research and Innovation
JA - ICERI2013 Proceedings
SP - 1544
EP - 1549
ER -
M.E. Garcia-Ruiz, F.J. Lena-Acebo (2013) USING NEW METHODOLOGIES TO DESIGN NEW BUSINESS MODELS, ICERI2013 Proceedings, pp. 1544-1549.
User:
Pass: