University of Seville (SPAIN)
About this paper:
Appears in: EDULEARN23 Proceedings
Publication year: 2023
Pages: 7244-7248
ISBN: 978-84-09-52151-7
ISSN: 2340-1117
doi: 10.21125/edulearn.2023.1892
Conference name: 15th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2023
Location: Palma, Spain
Health campaigns play a crucial role in public health education by promoting awareness, education, and behaviour change in individuals and communities. Public health subject is an important subject in the pharmacy degree. However, in public health teaching, students only learn about the health campaign theoretically. Organising an activity based on learning how to solve a problem related to designing a health campaign can be a fun and engaging way for undergraduate pharmacy students to develop practical skills and knowledge. Our aim is to present a new methodology for health campaigns based on solving based problems.

The present methodology is based on carrying out a health campaign by the students, divided into five face-to-face sessions of one hour each, plus the work that the team must carry out outside the classroom. The approach of the five sessions is presented below.
Session 1. Divide into groups, choose a health issue, and introduce the problem solving process. Provide an overview of the problem-solving process, including defining the problem, researching, brainstorming, developing solutions, and evaluating outcomes.
Session 2. Define the goal and the research. This includes identifying the specific health issue the campaign aims to address, the target audience, and the expected outcomes.
Session 3. Develop key messages. Messages should be clear, concise, and memorable, and should emphasize the benefits of adopting healthy behaviors or taking preventive measures.
Session 4. Provide engagement strategies. Lack of engagement or participation is a common issue when performing a health campaign. To address this problem, several solutions must be adress by the student
Session 5. Present and evaluate. Each group presented their campaign to the class, and feedback should be given on the effectiveness of the campaign. The group can evaluate their own campaign and the campaigns of others, and discuss the strengths and weaknesses of each campaign.

By organising an activity based on learning how to solve a problem related to the design of a health campaign, undergraduate pharmacy students can develop practical skills in research, collaboration, and creative problem solving. This can provide valuable experience for their future careers in public health and pharmacy and help them to make a positive impact in their communities.
Public health, health campaigns, problem solving learning.