About this paper

Appears in:
Pages: 1242-1250
Publication year: 2014
ISBN: 978-84-617-2484-0
ISSN: 2340-1095

Conference name: 7th International Conference of Education, Research and Innovation
Dates: 17-19 November, 2014
Location: Seville, Spain

GREEN DIVERSIFICATION MODEL: DEVELOPING AND TESTING

J. Ganzarain, J.I. Igartua, N. Zabaleta

Mondragon University (SPAIN)
The present paper shows the development and use of a diversification model for industrial companies oriented towards the green economy. The main objective of the model is to identify and develop business opportunities in the field of the green economy, both from the resource efficiency and the eco-innovation perspective focusing at regional level.

The diversification model was built taking into account the needs and challenges of the agents that compose the regional industrial ecosystem. This model is accompanied by a guided process and its support material which allow the company, through a reflection process, achieve the definition of the green transformational agenda.

The proposed diversification methodology consists in the application of five steps: the analysis of the company’s green profile, the exploration and reflection, the identification and definition of opportunities, the green value proposal development and the definition of the green transformational agenda.

During the last year, ten companies have applied the green diversification methodology based on the proposed model. The results achieved during these experiences, the best practices as well as the lessons learned have been collected and analysed in order to improve the applied methodology.

The paper is structured as follows. First the basic concepts related to diversification and the green economy are explained. Then, the proposed diversification model and its application methodology are detailed. And finally, the pilot experiences developed so far and their main conclusions are discussed.
@InProceedings{GANZARAIN2014GRE,
author = {Ganzarain, J. and Igartua, J.I. and Zabaleta, N.},
title = {GREEN DIVERSIFICATION MODEL: DEVELOPING AND TESTING},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {1242-1250}}
TY - CONF
AU - J. Ganzarain AU - J.I. Igartua AU - N. Zabaleta
TI - GREEN DIVERSIFICATION MODEL: DEVELOPING AND TESTING
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 1242
EP - 1250
ER -
J. Ganzarain, J.I. Igartua, N. Zabaleta (2014) GREEN DIVERSIFICATION MODEL: DEVELOPING AND TESTING, ICERI2014 Proceedings, pp. 1242-1250.
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