Abstract:

In the fourth industrial revolution higher education organizations are under pressure from the pandemic crisis, 5G mobile networks, artificial intelligence and robots. Artificial Intelligence algorithms have affected higher education structures globally, changing how we communicate, educate and connect with one another. The info-communication connections and practice draw out questions on the forms of power and control of algorithms may have on higher education systems. Artificial Intelligence (AI) means different things to different people in the era of digital transformation.

The paper examines the 'paradigm shift’ is, from the detached paradigm in traditional higher education content environment to the unitary paradigm in digital education platforms, so-called the ‘Info-communication Content Algorithms Paradigm’ (ICAP). It analyses a) the role of academics and administrators of higher education organizations in the pandemic crisis, b) the role of artificial intelligence content algorithms in developing personalized knowledge, c) the new value in digital education systems i.e. the vales of 'Dynamic Intelligence Cultural Education' (DICE) model in order to regulate the higher education systems and to evaluate academics and administrators in the era of digital transformation. Finally, it suggests to administrators of higher education organizations to use new digital business values i.e. the values of the 'Dynamic Intelligence Cultural Education' (DICE) to motivate academics and activate personalized knowledge in higher education organizations.

Keywords:

Higher education, Artificial Intelligence, education quality, info-communication, content algorithms, digital education, personalized knowledge.