APPLICATION OF METHOD: "LEARN TO DRAW WITH THE RIGHT SIDE OF THE BRAIN" BETTY EDWARDS IN ENGINEERING DEGREE IN INDUSTRIAL DESIGN AND PRODUCT DEVELOPMENT

The present study is framed within of the research and reflections about design education in the European Higher Education Area, we have developed a series of practices based on some exercises posed Betty Edwards in her book: "Learn to draw with the right side of the brain".

Students of Engineering Degree in Industrial Design and Product Development have the handicap of having to acquire a graphic and artistic basic skills in few months when it is well know that drawing is a discipline that requires great perseverance and long time learning. Most of them come with a scientific and technical training, so they have large gaps regarding graphic expression. These lacks make students encounter serious problems regarding drawing renders of industrial objects and that their communication skills are very limited in the presentation of design projects.

This study investigates about the advantages that Betty Edwards method can provide to our design students. Edwards's method help to developed in a short time the perception and teaches to capture the formal and structural identity of the objects. This research adapts Edward's drawing exercises invented with a purely artistic point of view to the peculiarities of objectual drawing for industrial design.

We can conclude, based in the results of the application of this method, that it reduces the learning curve of drawing and significantly improve the artistic and creative competences of future designers.