THE IMPACT OF REGIONAL INTEGRATION TO LOCAL INDUSTRY: CASE OF THE REPUBLIC OF RWANDA IN THE EAST AFRICAN COMMUNITY MARKET

The economic development of a country goes through development of its Medium and Small Enterprises (SMEs). These SMEs face financial difficulties in their establishment and functioning. They come up against different management problems but the critical one is the lack of information and awareness on operational entry strategies of local industries to challenge with Regional integration needs and opportunities with local or abroad partnership.

Leadership is aware of the importance the private sector plays in economic development of the Republic of Rwanda. The empowerment of the Rwandese industry to meet high quality standards, the commitment of the management to develop employees skills, the adoption of the learning enterprise strategies and knowledge management will lead to high performance, to poverty and unemployment reduction as well as to the well-being of the population.

Indeed, it is important to note that plants have the responsibility to act always in the best interest of their clients and to place the interests of their clients before their own. The specialization in agriculture of quality, the enhancing of productivity and the transformation of products for regional export moving up the value chain, the development of services as the third industry notably in trade, tourism and transport will enable the development of the emerging markets.

Rwanda is a small market with 11 millions of people, with 26,338 square km and a GDP per capita of US$ 540. In 2007, the Republic of Rwanda integrated the East African Community market as a regional big market. Did the socio-economic situation of local industries and the population changed? How about the strategic management and culture of enterprise adopted?

This paper will enable us to appreciate the social and economic performance of Rwandese industry in the short run and then to challenge with sources for financing and entry strategies on the global market through innovative actions to be adopted by the Developing countries.