Abstract:

Globalization, defined in terms of “world-wide village integrated” has powerful economic, political, cultural, technological and social dimensions and offers opportunities to Rwandese industries. The concept of change in management is no longer surprising nowadays when leading to organizational performance adopting some strategic options that go beyond the national space of origin and rely, to a greater extent, on the globalization phenomenon of production, market and capital. The success, under these circumstances, is conditioned, to an impressive extent, by the ethical context and by the managerial competence of capitalizing the aspects that result from this diversity of values, customs, beliefs and local traditions.
Most organizational change is triggered by the need to respond to new challenges or opportunities presented by the external environment. Or in anticipation of the need to cope with potential future problems; for example, intended government legislation or politic, a new product development by a major competitor or further technological advances. So, did the Rwandese industries plan this change? In fact, planned change represents an intentional attempt to improve, in some important way, the operational effectiveness of the organization.
It is therefore hoped that the findings of the research will impact positively with respect to needed policy reform, to bring to the attention of policy makers the importance of regional integration for exchange in terms of comparative advantage. Indeed, analysis of field data, documents reading, questionnaire and surveys in 19 manufacturing and services industries and 12 individuals firms confirmed that Rwanda’s regional trade exports have been in surplus in the EAC market. The economy is growing up to 7.5 percent in 2010, the unemployment and the poverty reduced with a GDP per capita of 540US$, cultural, political and social dimensions considered in the EAC Protocol and regulations, etc.
The impact of globalization and change is seen in terms of jobs created, poverty, and unemployment and conflict reduction enabling economic growth. In fine, the effective and success in change strategic management leads indubitably to benefit from globalization opportunities.

Keywords:

Globalization, change management, values, environment, comparative advantage, economy, regional integration, trade, entry strategies, impact.