About this paper

Appears in:
Pages: 6218-6221
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.1612

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

STYLISTIC DEVICES AS A TOOL OF ENHANCING EFFICIENCY IN TEACHING BUSINESS ENGLISH

A. Gabets, G. Parshutina

Moscow State Institute of International Relations (MGIMO University) of the MFA of Russia (RUSSIAN FEDERATION)
The study is aimed at elaborating methods of teaching successful English business communication through the correct understanding and appropriate usage of stylistic devices in business context. Quotes and allusions, phraseological units, lexical and syntactic repetitions and other stylistic means or rhetorical figures and the additional meanings that they create in business discourse are the objects of investigation in the article. The pragmalinguistic effect of the utterances containing the devices mentioned goes far beyond making the speech more vivid thus attracting more attention of the listener. Stylistic means of the language used in business context often play an important role in forming positive communicative strategies appealing to cognitive structures and archetypes of representatives of different societies and countries, conveying world view and position of the speaker or simply the relation to the matters discussed either implicitly or explicitly. Methods of contextual and discourse analyses are applied in the research. Analyzing the role of stylistic devices in articles and official speeches on economic issues authors come to the conclusion that such language means reveal the essence of cultural interaction and understanding this essence is the key to successful communication within any professional field. Thus understanding the message of rhetoric figures and possible impact on the listener that they create belongs to the sphere of basic communicative competences that students of English should develop under teachers' control and with teachers' careful guidelines.
@InProceedings{GABETS2017STY,
author = {Gabets, A. and Parshutina, G.},
title = {STYLISTIC DEVICES AS A TOOL OF ENHANCING EFFICIENCY IN TEACHING BUSINESS ENGLISH},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.1612},
url = {http://dx.doi.org/10.21125/iceri.2017.1612},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {6218-6221}}
TY - CONF
AU - A. Gabets AU - G. Parshutina
TI - STYLISTIC DEVICES AS A TOOL OF ENHANCING EFFICIENCY IN TEACHING BUSINESS ENGLISH
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.1612
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 6218
EP - 6221
ER -
A. Gabets, G. Parshutina (2017) STYLISTIC DEVICES AS A TOOL OF ENHANCING EFFICIENCY IN TEACHING BUSINESS ENGLISH, ICERI2017 Proceedings, pp. 6218-6221.
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