Abstract:

Organizing communication is a new challenge in digital world. With high speed of spreading information and its massive influence communication skills should be developed with special attention and mindfulness. General recommendations are not enough without deep understanding of reasons and consequences.

The author relates the development of outside world (technical and economical processes) and internal evolution of the human being (processing information and developing communication), examines the role and consequences of values and points of view.

Following the milestones distinguished by McLuhan in communication evolution (tribal humankind, invention of alphabet, print culture, electronic age) the focus is on modern environment, business activity and communication support.

The article presents the structure and the results of the course "Communication support of business activity" conducted as part of International team internship program in the period from 2015 – 2018 for undergraduate students and as online course for company managers in 2023 (24 company partners, 116 graduates).

The goal of the program is to prepare the students for business interaction with partners and colleagues. The following notions are covered: business activity, communication support, language of communication, situation, international business communication, self-analysis.

Keywords:

Communication support, business activity, patterns of behavior and understanding, points of view, language of communication.