Abstract:

Health is not just an individual, personal value of a human being but, in a sense, also a value and good of a public character, as it influences the social and economic development of the country. This is why continuous health education of citizens is so important.

Whereas the results of the research by Dorczak and Freund of 2017 [1] demonstrate that even though in Polish primary, middle and high schools there are some elements of health education in the curricula, there is no separate subject completely devoted to health education. At further stages of education, the formation of pro-healthy attitudes is even worse. In case of pursuing education in higher schools (non-medical) there is virtually no health education apart from courses in work safety and hygiene and physical education. However, it is worth mentioning that some institutions are trying to fill in this noticeable lacuna in health education; these are some public organizations (within the scope of their possibilities and financial resources), and non-government organizations, sometimes even business organization (within the policy of Corporate Social Responsibility) that prepare social campaigns on health issues.

The aim of this article is to present the results of the research concerning the role of social campaigns in the process of health education of Poles. The author has analysed the biggest health campaigns in Poland that had been carried out, noticed and appreciated in years 2014–2017.The conclusions from the research have allowed to formulate particular recommendations that may prove useful in the following years in designing and implementing health campaigns in Poland in order to create a public, efficient and friendly health education.

References:
[1] Dorczak R., B. Freund (2017). Health Education in Poland. INTED2017 Proceedings. Valencia (Spain). pp. 7582-7586.

Keywords:

Health educations, humanistic management, leadership in healthcare organizations, management of healthcare organizations, social campaigns, social development.