Abstract:

In the context of social transformation, higher education institutions experience the effects of changes that occur at increasing rates in increasingly shorter times, and must understand and face the challenges of globalization, advancements in science, technology, the social, economic, and political transformation of the world. Besides, they are summoned to participate in the solution of the great local, regional, national and world problems.

In response to this situation, the Universidad Veracruzana has been promoting social entrepreneurship, as a new way of doing business, which not only focuses on generating maximum profits, but also on meeting the needs and problems that we face daily, developing, profitable and replicable businesses through competitions such as the Social Business Creation organized by Lacorporation De L'école Des Hautes Etudes Commerciales from Montreal, with the support of the Yunus Center, founded by Nobel Prize winner Muhammad Yunus, in addition, it offers a pedagogical platform that provides knowledge and experiences in social entrepreneurship and a training program titled, Train The Trainers, where teachers and interested public from around the world can gain experience and certification to advise others on this important topic
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Objective:
This paper analyzes the effect on the level of social entrepreneurship that the Social Business Creation competence has had on the participants who have engaged and completed the pedagogical platform in the creation of social businesses and on the teachers who attended the training program Train The Trainers, showing the resulting opinion of participating students and teachers from the Universidad Veracruzana, Veracruz region, in relation to their profile, their experiences and knowledge acquired during and after their participation in Social Business Creation.

Development:
For the development of this work, a quantitative methodology was used, two survey-type instruments were applied to the selected samples, that is, one instrument for the participants of the Social Business Creation competition and another addressed at teachers who attended the Train The Trainers program in the years 2016, 2017, 2018 and 2019, these instruments, allowed to collect the necessary data to carry out the analyzes. The results are mainly based on the profile, experiences and knowledge of the participants acquired during and after their participation in the Social Business Creation.

Conclusion:
The results obtained by the applied instruments and the analysis of Social Business Creation show that this has been a competition that significantly and positively raises the level of social entrepreneurship of the participants, turning them into agents of change who have knowledge and skills in social entrepreneurship helping to build a better society today and for the future.
Another element to highlight in the results of this research is the importance of promoting social entrepreneurship in Higher Education Institutions because it becomes an opportunity for the promotion and accompaniment of social initiatives and projects that students initiate, therefore universities are recommended to not limit themselves to their function of training higher-level professionals and technicians, but to promote processes and actions so that students and academics take advantage of knowledge to develop high-impact social enterprises.

Keywords:

Social entrepreneurship, change agent, design thinking, circular economy, development.