Abstract:

The purpose of this work is to demonstrate the importance of promote and develop within universities the social entrepreneurship and the change that this generates in the form of business development in the students, which will generate the industries of the future.
The concept of entrepreneurship originates from the French word entrepreneur, which means pioneer. The definition of entrepreneurship (entreprenur) appeared for the first time in the text Essai Sur la Nature du Commerce en Général, written by Richard Cantillon in 1755 and recognized by many authors as the first great theorist of economics.

Then we can ask ourselves. What is entrepreneurship? for the 21st century:
Entrepreneurship is a culture that involves a way of thinking and acting, oriented towards the creation of wealth, through the use of opportunities, the development of a global vision, a balanced leadership and the management of a calculated risk, whose result is the creation of value that benefits the entrepreneurs, the company, society and the economy as a whole. (Antonio Navarro Wolff 2006).
This is why we consider entrepreneurship as a knowledge transfer strategy, which should be taught at all levels of education and above all at the upper secondary level since it is a fundamental part of human development through competencies; and thus, generate the intellectual capital that the labor market demands.

Before we must define, what is an entrepreneur? which I consider difficult to determine, since we will find a number of definitions for this concept but I would like to capture the idea of a successful entrepreneur more than a definition or concept:
"Someone willing to go where others won’t. Someone who does not take a no for an answer. Someone who does not listen often to accountants. Someone that if others say that something is impossible, is determined to show them that they have been wrong. And he is expected to be someone skilled at motivating people and talented to delegate responsibilities as soon as possible ... "(Richard Branson, Founder and CEO of Virgin).

Finally, we must highlight that the Universidad Veracruzana is developing and implementing entrepreneurship in all areas of knowledge and creating platforms such as "EmprendeUV" where the spirit of entrepreneurship is developed in all its regions; besides stimulating and encouraging the participation of students and academics in international competitions such as: Social Business Creation, Hult Prize and 24 hours of innovation to name a few.

Keywords:

Entrepreneurship, Businesses, Social, UN Sustainable Development Goals and Universidad Veracruzana.