Abstract:

This innovative teaching project includes the approach and design of four interpretive routes based on the heritage resources of the university campus of the University of the Balearic Islands (UIB). These routes, in addition to highlighting the value of these cultural assets, are intended to raise awareness and sensitize students on the best practices related to tourism management of cultural heritage and the use of new technologies as a complement to traditional teaching methodology. As a management tool, the relationship between interpretation and tourism is more than evident since, thanks to interpretative techniques, the visitor/student can enrich their experience and gain a greater knowledge of the site and consequently, contribute to an increase in their appreciation of the heritage.

This project, in which the four professors who teach the six groups of the subject Cultural Heritage Management in the Degree in Tourism are involved, aims to be a continuation of another project carried out by the same teaching team during the academic year 2020-2021 (PID202145) -Designing educational strategies to improve quality and coordination between different class groups in cultural heritage management on the tourism degreeof the University of the Balearic Isles (UIB), whose results were published in the proceedings of the Iceri of 2021, allowing us to determine and understand much of the heritage assets of the campus. From these, we contemplated the planning and design of four interpretive tours:
- «Traditional architecture and housing»
- «Heritage linked to traditional hydraulics»
- «Hidden treasures. The commitment with the patrimonial legacy »
- «Contemporary artistic manifestations»

Consequently, the priority lines of action have been translated into a series of specific actions that will be developed during the second quarter of the 2021-2022 academic year, the period in which the course is taught.
- Design the named routes which may materialize as collective means and via the incorporation of QR codes.
- Prepare catalogue cards for each of the heritage assets that make up the tours.
- Articulate a general interpretative discourse for each of the routes.
- Planning the design of media for on-site interpretation.
- Establish collaborations with experts that will result in increased knowledge about the interpretation and heritage assets of the campus.
- Explore all the activities and resources offered by the digital classroom to store the information gathered in the research that can serve as a platform for disseminating the results.

This project is not only susceptible to be used in the subject in question, but can also serve as a support for the teaching of other subjects taught in the same degree, as is the case of the optional subject Cultural and Natural Itineraries; for other subjects taught in the degree of History of Art: Concepts, Development and Characteristics of Cultural Heritage; Management, Legislation and Dissemination of Historical and Artistic Heritage; Popular Art and Architecture. It can even be useful in subjects taught in the Master's Degree in Cultural Heritage: Research and Management, such as Tourism and Cultural Heritage and Introduction to Cultural Heritage.

Keywords:

Cultural heritage, interpretative routes, heritage interpretation, heritage enhancement.