LEARNING ADVERTISING AND PUBLIC RELATIONS: A METHODOLOGICAL CASE STUDY IN CATALONIA
1 UPF, UdG, URL, UOC, UB, CECABLE (SPAIN)
2 Universitat Ramon Llull (SPAIN)
3 Universidad de Navarra (SPAIN)
4 UdG (SPAIN)
About this paper:
Conference name: 10th International Technology, Education and Development Conference
Dates: 7-9 March, 2016
Location: Valencia, Spain
Abstract:The Degree in Advertising and Public Relations is evolving related to the Broadband Society Internet implications. The formulas of education in different careers depend largely on the development of grades taught. That is why a comparative analysis of the curricula of the seven faculties of Barcelona that provide the degree of Graduate in Advertising and Public Relations allows radiography content and classify angular knowledge areas depending on the subjects to be taken and relevance in each faculty, including the Final Grade and Practices. We observe differences but generally a good positioning of these studies.
The methodology used in this research is comparative. The research method used combines, in two phases, quantitative and qualitative technique. It is part of a quantitative basis, from collecting information on the websites of the universities analyzed. From this base of more than 400 subjects between basic, compulsory and optional, starts qualitative stage, interpretive analysis of the data obtained.
The objectives of the study are diverse. So, we intend to comparatively analyze the curricula of faculties in Catalonia that provide the Degree of Advertising and Public Relations to establish and determine the main areas of knowledge (creating a variable category that groups the dispersion of subjects in common blocks), cataloging the allocation of appropriations by type of course (basic, compulsory and optional) and determine the allocation of credits based on the theory and practice taught (separated depending on whether they are theoretical subjects such as lectures, or workshops / seminars / work placement and / or final degree). Another objective is to analyze the specificities and similarities of each of the faculties.
Keywords: Degree in Advertising and Public Relations, methodology, curriculum, education, Internet.