Abstract:

The perception of the university from secondary schooling is an unusual study axis. That perception creates factors of choice, as students develop their preferences into universities from the variables perceived months before enrollment. The focus of this research lies in knowing what factors influence future college students when choosing higher education institution. It takes into account the factors listed in the college student's mind. In this context, we have conducted a quantitative study to discern the factors that affect students regarding access to college. The study provides information on the formation of student preferences and clusterizes factors of importance, from econometric and factorial analysis. It is determined that, based on the variables (knowledge, teaching, methodology, jobs, services, promotion and information or campus), we can set decision factors as sex, type of center of origin and socioeconomic status.

Keywords:

University, student, perception, econometrics, marketing.