THE TECHNOLOGICAL INNOVATION AS A FACTOR TO CHOOSE UNIVERSITY
The analysis of the impact of technology and the virtual tools in the expectations and the preferences in the choice of university is a question of necessary approach in science and essential for the public policies in education. To such an effect, in the Universitat Abat Oliba CEU (UAO), in Barcelona, we have carried out in 2012 a study that tries to demonstrate the position that new technologies occupy at the moment of taking decisions for choosing a university. We compare the valuation that, by means of a survey, the university future students do of the level of technological innovation in the university with other variables as the quality in the services of advice and attention to the students, the attraction of the offered activities, the attraction of the sports offer, the functioning of the library and the functioning of the rest of services. This quantitative base allows us to interpret qualitatively the weight of technology in the choice of university, which can be exploited from the strategic areas of university management. The results are a high level of technological innovation to choose university. It indicates a way to improve the communication policies in the university and to foster the technological investment.