Abstract:

Today, the discipline of media literacy is not mandatory in primary education. The topic of introducing media education is relatively new, but very relevant and in-demand today.

Schoolchildren are actively using the Internet, all possible social networks, and can no longer imagine their lives without it. In general, no modern person can function well without the media.

Due to the lack of knowledge about using the Internet safely, children are at risk, because it’s not only a place for entertainment and communication with friends, as they believe, but also a place where they can meet an incredible number of dangers and threats they don’t suspect.

To ensure the full growth of children, to avoid mental and emotional health problems, and to educate media literate citizens, there is a need to introduce media education in secondary schools.

It should be noted that media literacy projects are implemented in schools, but they are situational. This led to the creation of the experimental educational project "Media Safety for Primary School Children".

The purpose of this research is to identify new educational opportunities while collaborating with university students and schoolchildren to increase the level of media literacy of the latter.

The research methodology is based on the results of the experiment held in the three schools of Kyiv (Ukraine) together with the students of Igor Sikorsky Kyiv Polytechnic Institute, the Institute of Publishing and Printing (educational program “Advertising and PR”).

As a result, the concept of a social and educational project on media education for primary school children was introduced using interactive and innovative methods. Three lectures-workshops were held:
1. The reliability of the information provided in advertising.
2. Security in social networks and bullying.
3. Scams and network security.

The ideological part of the project was formed due to the defined target audience according to the 5W method. With the help of SMART analysis, the main goals were identified and the tasks that helped in the project implementation were formed.

Keywords:

Media literacy, university education, school education, collaborative learning.