DIGITALHIGHER EDUCATION FOR GOOD: PBL PRACTICES WITH POSITIVE IMPACT ON THE COMMUNITY
1 University of Aveiro, School of Accounting and Administration, Research Unit on Governance, Competitiveness and Public Policies (PORTUGAL)
2 University of Aveiro, School of Accounting and Administration (PORTUGAL)
3 University of Beira Interior, Research Center in Marketing and Data Analysis / University of Aveiro, Research Centre for Business Sciences (PORTUGAL)
2 University of Aveiro, School of Accounting and Administration (PORTUGAL)
3 University of Beira Interior, Research Center in Marketing and Data Analysis / University of Aveiro, Research Centre for Business Sciences (PORTUGAL)
About this paper:
Appears in: EDULEARN23 Proceedings
Publication year: 2023
Pages: 3640-3647
ISBN: 978-84-09-52151-7
ISSN: 2340-1117
doi: 10.21125/edulearn.2023.0987
Publication year: 2023
Pages: 3640-3647
ISBN: 978-84-09-52151-7
ISSN: 2340-1117
doi: 10.21125/edulearn.2023.0987
Conference name: 15th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2023
Location: Palma, Spain
Dates: 3-5 July, 2023
Location: Palma, Spain
Abstract:
The main goal of this research was to create a specific teaching-learning context in three higher education courses – Bachelor in Marketing, Master in Marketing and Master in Competitiveness and Business Development, offered at the University of Aveiro. The research integrated PBL methodologies and authentic learning with Sustainable Development Goals (SDGs), studying real companies from different industries, and aiming to improve the quality of the learning experience, students’ motivation and academic success. A total of 200 students were involved in the year 2022/2023.The idea of sustainable cocreation was at the base of this pedagogical innovation project, so that students may become aware and assume responsibility on the impact of marketing, strategy and competitiveness decisions in the contemporary society. Students were challenged to include in their works a proposal of actions that had positive impact and contributed to the SDGs defined by the United Nations and to reflect and measure the potential impact of these actions at the level of the community.
From an operational perspective, students developed different activities in their academic works, in eleven different courses, in line with the educational level and syllabus of each course, always related to real companies from different industries. The main goal was to provide immersive learning experiences where students could combine authentic learning and SDGs analysis, which was successfully achieved and allowed, among others, to develop specific soft skills, as well.