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Appears in:
Pages: 555-559
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.0228

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

GRAPHIC EXPRESSION IN INDUSTRIAL DESIGN AIMED FOR ENHANCING PRODUCT PRESENTATION IN CONCEPTUAL STAGES

F. Felip Miralles

Universitat Jaume I (SPAIN)
In the current field of industrial design, it is necessary to know which graphic techniques are most effective for presenting new products to clients. The current abundance of graphic media gives designers a very broad spectrum of resources to choose from to present their proposal visually. However, sometimes the technique or presentation format is not well chosen and becomes ineffective, and the client gets a poor or incomplete impression of the presented project.

In order to determine the efficiency of the different graphic media, several designer teams have developed some product concepts for the habitat (indoor and outdoor furniture and household devices) and presented them to clients using various graphic techniques. In each case, the client's understanding about the presented idea, about how to use the product, about the use context of the product and about the relationship with the user have been evaluated, considering quality of execution and conceptual clarity of the visual material.

This work shows which are the most common graphic representation techniques in the current field of design and demonstrates the importance of graphic representation as a support tool in the presentation of new products, favoring the communication process between the designers and their clients.
@InProceedings{FELIPMIRALLES2017GRA,
author = {Felip Miralles, F.},
title = {GRAPHIC EXPRESSION IN INDUSTRIAL DESIGN AIMED FOR ENHANCING PRODUCT PRESENTATION IN CONCEPTUAL STAGES},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.0228},
url = {http://dx.doi.org/10.21125/iceri.2017.0228},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {555-559}}
TY - CONF
AU - F. Felip Miralles
TI - GRAPHIC EXPRESSION IN INDUSTRIAL DESIGN AIMED FOR ENHANCING PRODUCT PRESENTATION IN CONCEPTUAL STAGES
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.0228
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 555
EP - 559
ER -
F. Felip Miralles (2017) GRAPHIC EXPRESSION IN INDUSTRIAL DESIGN AIMED FOR ENHANCING PRODUCT PRESENTATION IN CONCEPTUAL STAGES, ICERI2017 Proceedings, pp. 555-559.
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