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PRODUCT PRESENTATION IN INDUSTRIAL DESIGN. THE IMPORTANCE OF COLLABORATION WITH COMPANIES AND LEARNING AIMED AT RESOLVING REAL CASES

The presentation of industrial products from different fields (packaging, web and photography) is crucial because it influences the emotional response of the user and differentiates our product from the competition. In the third year of the Engineering in Industrial Design and Product Development Bachelor’s Degree at the Universitat Jaume I, the compulsory subject 'Product presentation' deals with the study of several media to publicize the products, offering the students appropriate tools to ensure correct presentations according to the nature and usual target of each product.

Although good results of attendance and performance are obtained in this subject, in recent years low motivation has been perceived in students when addressing the different practical works, since they do not offer a real intellectual challenge and are barely related to real problems that should face an industrial designer.

This article presents the results of an educational improvement project that aims to continue the last three projects implemented in this subject. In order to solve the low motivation of students several measures have been applied with great success, such as changing the focus of practical work and relate it to participation in public contexts on product design, combine classes with lectures by professional designers, and enhance the visibility and dissemination of student’s work through digital platforms and exhibitions on design. The paper concludes by analyzing the positive impact of the application of this new methodology.