About this paper

Appears in:
Pages: 1640-1647
Publication year: 2011
ISBN: 978-84-615-0441-1
ISSN: 2340-1117

Conference name: 3rd International Conference on Education and New Learning Technologies
Dates: 4-6 July, 2011
Location: Barcelona, Spain

STUDY ABOUT THE PERCEPTION OF THE PRODUCT AND ITS PACKAGING: ANALYSIS OF DIFFERENCES IN ORDER TO ADJUST THE SYLLABUS OF SUBJECTS RELATED TO PACKAGING DESIGN IN DIFFERENT EUROPEAN DEGREES

In the period of adaptation to the European Higher Education Area it is necessary to undertake regular reviews of both the form and the content of subjects taught in the new European Degrees. Some of these subjects have the particularity to share contents and be taught by the same teachers in different Degrees. Such is the case of the subjects "Product Presentation", which is taught as a compulsory subject in the Degree in Industrial Design and Product Development, and the subject "Packaging and product image", given as an optional subject in the Degree in Advertising and Public Relations, both from the Universitat Jaume I of Castellón.
It is clear that although both subjects share the same content and require the same skills, will be necessary to adapt the syllabus to the specific particularities of each Degree. It is therefore important to know how the different backgrounds of these students affects their perception of the packaging and its relationship with the product. This knowledge will help us to identify which parts of the syllabus must be strengthened or modified in each case, in order to suit the skills of each Degree.
This paper describes the parallel surveys conducted in the two Degrees mentioned above, on how students perceive different types of products in relation to its packaging. The results of this research show similarities in some aspects and differences in others, by distinguishing different ratings for the importance of the communicative or technical-functional aspects of the packaging. This process allowed us to transfer new knowledge to practice teaching in each Degree, being able to justify several changes and reorient the syllabus of these subjects for implementation in next courses.
@InProceedings{FELIPMIRALLES2011STU,
author = {Felip Miralles, F. and Garc{\'{i}}a Mart{\'{i}}nez, M.L. and Mart{\'{i}}n Mart{\'{i}}n, S. and Gual Ort{\'{i}}, J.},
title = {STUDY ABOUT THE PERCEPTION OF THE PRODUCT AND ITS PACKAGING: ANALYSIS OF DIFFERENCES IN ORDER TO ADJUST THE SYLLABUS OF SUBJECTS RELATED TO PACKAGING DESIGN IN DIFFERENT EUROPEAN DEGREES},
series = {3rd International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN11 Proceedings},
isbn = {978-84-615-0441-1},
issn = {2340-1117},
publisher = {IATED},
location = {Barcelona, Spain},
month = {4-6 July, 2011},
year = {2011},
pages = {1640-1647}}
TY - CONF
AU - F. Felip Miralles AU - M.L. García Martínez AU - S. Martín Martín AU - J. Gual Ortí
TI - STUDY ABOUT THE PERCEPTION OF THE PRODUCT AND ITS PACKAGING: ANALYSIS OF DIFFERENCES IN ORDER TO ADJUST THE SYLLABUS OF SUBJECTS RELATED TO PACKAGING DESIGN IN DIFFERENT EUROPEAN DEGREES
SN - 978-84-615-0441-1/2340-1117
PY - 2011
Y1 - 4-6 July, 2011
CI - Barcelona, Spain
JO - 3rd International Conference on Education and New Learning Technologies
JA - EDULEARN11 Proceedings
SP - 1640
EP - 1647
ER -
F. Felip Miralles, M.L. García Martínez, S. Martín Martín, J. Gual Ortí (2011) STUDY ABOUT THE PERCEPTION OF THE PRODUCT AND ITS PACKAGING: ANALYSIS OF DIFFERENCES IN ORDER TO ADJUST THE SYLLABUS OF SUBJECTS RELATED TO PACKAGING DESIGN IN DIFFERENT EUROPEAN DEGREES, EDULEARN11 Proceedings, pp. 1640-1647.
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