@InProceedings{FACCA2011ANE,
author = {Facca, T.},
title = {AN EXPERIENTIAL LEARNING METHOD IN UNDERGRADUATE MARKETING EDUCATION; CHALLENGES AND OPPORTUNITIES FOR SERVICE DESIGN BASED ON VALUE CO-CREATION},
series = {5th International Technology, Education and Development Conference},
booktitle = {INTED2011 Proceedings},
isbn = {978-84-614-7423-3},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2011},
year = {2011},
pages = {6267-6272}}
TY - CONF
AU - T. Facca
TI - AN EXPERIENTIAL LEARNING METHOD IN UNDERGRADUATE MARKETING EDUCATION; CHALLENGES AND OPPORTUNITIES FOR SERVICE DESIGN BASED ON VALUE CO-CREATION
SN - 978-84-614-7423-3/2340-1079
PY - 2011
Y1 - 7-9 March, 2011
CI - Valencia, Spain
JO - 5th International Technology, Education and Development Conference
JA - INTED2011 Proceedings
SP - 6267
EP - 6272
ER -
T. Facca (2011) AN EXPERIENTIAL LEARNING METHOD IN UNDERGRADUATE MARKETING EDUCATION; CHALLENGES AND OPPORTUNITIES FOR SERVICE DESIGN BASED ON VALUE CO-CREATION, INTED2011 Proceedings, pp. 6267-6272.