Abstract:

Eye tracking has proven to be a powerful tool in a variety of empirical research areas; hence, it is steadily gaining attention. Driven by the expanding frontiers of Artificial Intelligence and its potential for data analysis, eye tracking technology offers promising applications in diverse fields, from usability research to cognitive research. The education sector in particular can benefit from the increased use of eye tracking technology - both indirectly, for example by studying the differences in gaze patterns between experts and novices to identify promising strategies, and directly by using the technology itself to teach in future classrooms.

As with any empirical method, the results depend directly on the quality of the data collected. That raises the question of which parameters educators or researchers can influence to maximize the data quality of an eye tracker. This is the starting point of the present work: In an empirical study of eye tracking as an (educational) technology, we systematically examine factors that influence the data quality, such as illumination, sampling frequency, and head orientation - parameters that can be varied without much additional effort in everyday classroom or research use - using two human subjects, an artificial face, and the Tobii Pro Spectrum.

We rely on metrics derived from the raw gaze data, such as accuracy or precision, to measure data quality. The obtained results derive practical advice for educators and researchers, such as using the lowest sampling frequency appropriate for a certain purpose. Thereby, this research fills a gap in the current understanding of eye tracker performance and, by offering best practices, enables researchers or teachers to produce data of the highest quality possible and therefore best results when using eye trackers in laboratories or future classrooms.

Keywords:

eye tracking, data quality, guide, influences, accuracy, precision.