@InProceedings{ESTRADAGUILLEN2011ASC,
author = {Estrada Guill{\'{e}}n, M. and S{\'{a}}nchez Garc{\'{i}}a, J. and Moliner Tena, M.A. and Fandos Roig, J.C.},
title = {A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS},
series = {5th International Technology, Education and Development Conference},
booktitle = {INTED2011 Proceedings},
isbn = {978-84-614-7423-3},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2011},
year = {2011},
pages = {120-127}}
TY - CONF
AU - M. Estrada Guillén
AU - J. Sánchez García
AU - M.A. Moliner Tena
AU - J.C. Fandos Roig
TI - A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS
SN - 978-84-614-7423-3/2340-1079
PY - 2011
Y1 - 7-9 March, 2011
CI - Valencia, Spain
JO - 5th International Technology, Education and Development Conference
JA - INTED2011 Proceedings
SP - 120
EP - 127
ER -
M. Estrada Guillén, J. Sánchez García, M.A. Moliner Tena, J.C. Fandos Roig (2011) A SCALE TO MEASURE THE ATTITUDES OF OLDER ADULTS TOWARDS ADVERTISEMENTS, INTED2011 Proceedings, pp. 120-127.