@InProceedings{ESTRADA2009THE,
author = {Estrada, M. and Moliner, M.A. and Sanchez, J.},
title = {THE OLDER ADULTS: ATTITUDE TO RHETORIC VS. EXPLICIT ADVERTISEMENTS AND BRAND ATTITUDE},
series = {3rd International Technology, Education and Development Conference},
booktitle = {INTED2009 Proceedings},
isbn = {978-84-612-7578-6},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {9-11 March, 2009},
year = {2009},
pages = {2149-2160}}
TY - CONF
AU - M. Estrada
AU - M.A. Moliner
AU - J. Sanchez
TI - THE OLDER ADULTS: ATTITUDE TO RHETORIC VS. EXPLICIT ADVERTISEMENTS AND BRAND ATTITUDE
SN - 978-84-612-7578-6/2340-1079
PY - 2009
Y1 - 9-11 March, 2009
CI - Valencia, Spain
JO - 3rd International Technology, Education and Development Conference
JA - INTED2009 Proceedings
SP - 2149
EP - 2160
ER -
M. Estrada, M.A. Moliner, J. Sanchez (2009) THE OLDER ADULTS: ATTITUDE TO RHETORIC VS. EXPLICIT ADVERTISEMENTS AND BRAND ATTITUDE, INTED2009 Proceedings, pp. 2149-2160.