Abstract:

This study aimed at developing a comprehensive and thorough understanding of the factors that drive more frequent use of Information Communication Technology (ICT) by higher education instructors.

We used a model where attributes of ICT operationalized as speedy and updated equipment, accessibility, ease of use and basic training provided, and organizational/social factors which we called Continuous Quality Management (CQM) and operationalized as leadership involvement, ICT continuous needs assessment/provision of solutions, ICT continuous upgrading activities, ICT continuous training and ICT continuous awareness campaigns were integrated.

We proceeded in doing two studies. In the study 1 we showed the positive influence of ICT key attributes and CQM attributes on the instructors’ Perceived Usefulness (PU) of ICT operationalized as Productivity and Effectiveness, and Perceived Ease of Use (PEOU) of ICT operationalized as Easy Operation of ICT and Easiness of What Wanted to be done. In study 2 we showed the positive relationship between increased PU and PEOU of the instructors and the actual more frequent usage of ICT tools (Software, Hardware, Communication tools and Information Management and Gathering Technologies).

We administered a survey research questionnaire to a sample of private university full time instructors from seven of the League of Lebanese Universities (LLU).