DIGITAL LIBRARY
A B2B PLATFORM FOR BUSINESS’S CONNECTION OF THE ALIMENTARY BRANCH
Instituto Tecnológico y de Estudios Superiores de Monterrey (MEXICO)
About this paper:
Appears in: ICERI2016 Proceedings
Publication year: 2016
Pages: 3029-3032
ISBN: 978-84-617-5895-1
ISSN: 2340-1095
doi: 10.21125/iceri.2016.1654
Conference name: 9th annual International Conference of Education, Research and Innovation
Dates: 14-16 November, 2016
Location: Seville, Spain
Abstract:
The implementation of electronic commercial systems to increase the efficiency of the processes of a business is a crucial element of the business strategy. The world advances at a speed without precedent, the businesses face the need of different ways of communication and new processes of trading that eliminate intermediaries and satisfy directly the requirements of the clients. Through the use of business to business platforms, organizations have found an electronic platform for the exchange of goods and services that allow both clients and suppliers to communicate directly and make more efficient business transactions. In recent years, these platforms have become very important in the international environment. In the context of alimentary there is not a similar proposal to satisfy the needs of alimentary manufacturers to interact with supermarket chains. This paper proposes the development of a platform that allows the integration of the trading processes of alimentary suppliers and supermarkets through a prototype.
Keywords:
Consultancy, implementation, strategy, communication.