Abstract:

Turkey is a country where people’s entrepreneurial characteristics are high; fifty thousand Turks in Germany established their own businesses. If there are still optimism about the Turkish Economy in spite of creeping inflation and the budget deficit that is because the private sector is competitive and thriving. Each year many new ventures appear and somewhat existing companies disappear. If we were to interview several of the casualties among vanishing businesses owners, they would probably insist on their unsuccessful efforts were due to the lack of funding or financing. They might say “we did not have enough support from the government”. But the problem they may not observe is “lack of strategic planning”. Strategic business plan provides a detailed orderly study of the risks and uncertainties. It explains the rationale and describes the chosen root to market entry.
When you start a business in “ice-cream industry”, product (or products) and environment or community would have to be concerned in the system. Products should reach and have a certain quality and acceptable cost structure level. This study benchmarks and illustrates how a company named MADO had become from “one man street selling operations to an international company”. Also, MADO’s success stories utilizing and implementing conglomerate expansion principles of industrial engineering will be integrated into the expansion.

Keywords:

Performance, strategic planning, input material, production scheduling, conglomerate expansion.