Abstract:

As with any other type of company, we should take into account that both public and private universities are organisations which need to meet the needs of their customers, in this case, students and the companies that will be their future employers.

The influence of the present business environment and the changes produced as a result of the economic crisis throughout Europe, together with the lack of recognition in the value of the knowledge spiral, among other aspects, has culminated in the need for universities, as well as companies, to adapt to the new global scenario.

The aim of this paper is to present the reasons why certain changes should be made in universities in order to achieve a better fit between the offer and demand, as well as propose a relational model that facilitates this change, taking into account the role of university affiliated centres, and in this way, strive to successfully address the current economic and educational climate.

Keywords:

Affiliated Centres, universities, knowledge spiral.