Abstract:

The term ‘globalization’ is on everbody’s lips; an excessive concern has rapidly turned into a slogan, magical incantation, a "passepartout" able to unlock the gates of all the present and future mysteries.
According to some people, globalization is something that must be achieved if we want to be happy. For others, the source of our unhappiness consists precisely in globalization.
But it is certain that for everybody globalization represents the implacable destiny towards which we all direct our steps, an irreversible process which affects us all to the same extent and in the same way. We all turn into globalized persons, that is almost the same thing for all those who have already been globalized.
All the trendy words have the same fate: the more they aspire to decipher experiences, the more they turn into opaque items. The more numerous the truths, which they eliminate and replace, are, the more rapidly these are transformed into taboo canons. The human practices initially denominated by the concept of globalization are not important anymore. Nowadays the term seems to explain material changes, the enviroment quality, which are invoked when it tends to prove the durability in front of doubt.
The phenomenon of globalization represents more than it seems. Globalization is a recurrent term with a great range of meanings: the development of global financial markets, the growth of transnational corporations and their increasing domination exerted on the national economies.
Most of the issues associated with globalization include the penetration of values on the market in those fields to which they do not traditionally belong.
The main feature of globalization is the fact that it permits to the financial capital to circulate freely, and the individuals’ circulation is rigourously regulated. As the capital is an essential ingredient in production, the countries must compete in order to attract it and this determines an attenuation of the capacity to tax and regulate. Due to the influence of globalization, our social and economic arrangements have known a radical transformation. The capacity of the capital to migrate anywhere undermines the state’s capacity to exert its control over the economy.
The transformation that has taken place after 1980 has not been understood so well. We can say that, generally, it is not even recognized (e.g. The Economic Survey on Globalization dating back to the 27th of September 2001 denies the fact that globalization has reduced the state’s capacity to tax and regulate). The capital has always tried to avoid taxation and regulation, thus it is easy to interpret the present tendecy to reduce taxation and regulation as a manifestation of the economic laws which are valid anywhere and anytime. This is a point of view that prevails in the English speaking world and it is called ‘market fundamentalism’ by George Soros. According to it, it is better to trust the allocation of resources to the market mechanisms as any interface with such mechanisms would reduce the economy efficiency.
As globalization is more than it seems, we aim at treating this topic having in view the understanding of the phenomenon of globalization in the context of the new orientations and behaviours from the total management of the XXIst century company.

Keywords:

globalization, crisis, economy, market, commerce.