Abstract:

Socio-economic status plays an important role in self-determination in the century of consumption. Prestige, power and material well-being increase personal and group value in any era and society, thus stimulating people in their activities. In the times of information, social and economic status and the choice of a desired identity are interrelated with an abundant and proper knowledge management. As some kind of anachronism, against the backdrop of contemporary times, Bulgarians keep and reinforce their identity, outwitting the knowledge paradigm. In charge of these processes are the specific setting of Bulgarian worldview and mind. These settings make Bulgarians fit and adapted to the new (for Bulgarian people long-lived) paradigm of creativity. How the relations of socio-economic status and "national" identity are reinforced by a third factor, responsible for the place and role of Bulgarians in the creative economy, is the actual subject of this article. The study is based on a research conducted before and during COVID-19 among Bulgarians from Moldova, Ukraine and Serbia.

Keywords:

Socio-economic status, national identity, knowledge and creative management.