GRAPHIC RENDERING: A METHOD TO THINK AND DESIGN INDUSTRIAL OBJECTS

In this publication we describe the method of Graphic Rendering and the pedagogy used for teaching it at Artistic Expression I, an undergraduate course of Technical Engineering in Industrial Design, Universitat Jaume I, Castelló. Graphic Rendering is presented as the ideal method for fast drawing industrial design objects. Professionally industrial designers regularly use this method of representation to create initial product sketches to visualize, analyse and report the object's shape prior to the use of three-dimensional sophisticated digital modeling tools. Using the Graphic Rendering we can see how the immediacy of drawing contrasts with the expensive digital 3D modeling process and allows to quickly define form, materials and operation of the object prior to its three-dimensional modeling. The final purpose of a render is the visualization of a mental idea using highly iconic resources (color, reflections, shadows, textures, perspective) in the development phase of various alternatives.
In the curricula the theoretical development of contents is done through a discursive methodology reinforced and supported by various audiovisual methods using in a very special way the new technologies (video projections, internet, virtual classroom). The practical exercises are developed in parallel with the theory, adapting them to the different problems that arise for the student can play off the various aspects that are exposing and studying.