Abstract:

Communication mechanisms of quality at the University educational context produces better results in terms of final agents’ satisfaction and the quality in the processes (De Pablos et al., 2014; De Pablos et al., 2015). Researches in the education field have shown that final performance does not just depend on the quality of technology, but also on the quality of communication and interaction (Anderson, 2003; Lee et al., 2010), time management (Soong et al, 2004; Lee, 2010) and conflict resolution (Liaw et al., 2007; Sung and Mayer, 2012). Frequent, accurate, timely and problem solving communications are characteristics that affect the quality of communication itself. To this respect, De Pablos et al. (2013, 2014, 2015) have found that different organizational routines developed in the University systems can explain the success of final performance.

The importance of organizational practices offers the opportunity to pose the following research question, which organizational factors influence the implementation of processes oriented to an effective communication?

The first objective of this research is to present the organizational factors that influence the implementation of effective communication mechanisms at University.
Second objective of this research is to test empirically the relationship between the putting into practice of effective communication mechanisms at educational organizations and the achievement of the desired results.

In order to meet the objectives of this research, the researchers have designed an empirical analysis at the Bolivar University at Equator (Universidad Técnica Estatal de Bolivar). Representative samples of students and lecturers have been analyzed by making use of a questionnaire where both profiles are asked about the effectiveness of University communication mechanisms in terms of frequency, time, accurate and problem solving. A statistical analysis has been used to process the information and the fitting of the proposed model. This is a following step derived from a previous communication presented at INTED 2014 where the whole relational coordination model was applied to proof excellence in the University Educational Systems and another previous communication presented at INTED 2015 where this same analysis has been done at the UTEQ University.

Keywords:

University communication mechanisms, performance, processes, efficiency, organizational routines.