Abstract:

Nowadays, the topic about leadership, sustainable leadership practices, new educational models, bringing up bright young people with sufficient knowledge, skills, competences, appropriate approach to problem solving, information and communication management and understanding of the globalizing world, the information environment and the multicultural perceptions, attitudes and values of people in general is definitely considered up-to-date and a subject of great importance.

The theme of preserving people identity, cultural traditions and values is considered is widely discussed, especially, in the light of the influx of various influences and the consequent changes in public attitudes and values are particularly discussed. In the constantly changing dynamic environment, in the individuals professional and personal life, educational models based on the principles learning-by-doing and applying best practices play an essential role for creating and developing leadership qualities, integrity, identity, sustainable values, moral and ethical norms of every society. Of course, the so-called background, mentality, family environment, home upbringing, the environment in which the individual is formed, exists and develops: education, career development, working environment, social status, ethnic identity, religion, political, social, etc. are a significant part of the above mentioned thesis, as well as the views and affiliations, the desired image that a person aims to create and present to his / her personal or professional environment and to the society.

The current paper is an attempt to explore and analyze the ways and means to establish, validate and sustainable leadership image for individual positioning in the university information environment through corporate communications approaches.

Keywords:

Image, Leadership, University Information Environment, Education, Sustainable Image, Corporate Communications.