Abstract:

Transmedia Storytelling Edutainment is a new learning paradigm that develops from the coordinated and strategic use of multiple media/platforms for the communication of a story (content), involving students in the story as prosumers (producers+consumers). Experiential learning combined with story-based curriculums can be a very effective means of educating students. Specifically, Transmedia Storytelling Edutainment is effective in improving engagement, motivation and knowledge retention with students. Experiences have been made with young people in basic education, but they are scarce in university studies and more specifically in technical bachelor’s degrees. Transmedia storytelling is a complex task that requires design considerations of narrative, engagement, and interaction. This paper analyses the structure and characteristics of transmedia experiences in university. Based on the results of the analysis, we propose a transmedia experience in a technical subject of the Degree in Computer Science. This strategy takes into account the following aspects: the story should be convincing and based on realism; the promotion of cooperation and a sense of community be promoted; and that there be multimodality in the learning environments, as well as challenging students to go deeper into the course material.

Keywords:

Participatory culture, storytelling, university, engineering, collaboration, interaction, learning.