About this paper

Appears in:
Pages: 5151-5158
Publication year: 2011
ISBN: 978-84-614-7423-3
ISSN: 2340-1079

Conference name: 5th International Technology, Education and Development Conference
Dates: 7-9 March, 2011
Location: Valencia, Spain

PRIVATE UNIVERSITIES, A PARTICULAR SUBSYSTEM?: HOW STUDENTS DEVELOP THEIR PREFERENCES FOR UNIVERSITY

J.L. del Olmo, J. Cuadrado

Universitat Abat Oliba CEU (SPAIN)
There is growing interest in how students develop their preferences for university and in those factors which influence their perception of particular institutions.

The focus of the research was on determining how applicants select the course ranked first in this set of attractive courses. The study also examined the ways in which institutional factors figure in applicant thinking, particularly characteristics not specifically to do with the chosen course at the institution concerned.

In this context a survey of a representative sample of students was undertaken in the first year . The sample addressed attitudes of the students towards the private universities in Barcelona as well as institutional preference. Given the particular characteristics of private universities from the other Spain Universities, the study provides useful information about the
formation of preferences for university study and perceptions of individual universities within a sub-system.

The information gathered by this study would be to be used by policy-makers, universities and schools to assist intending university students to make more informed and appropriate choices.

The research suggests that university marketing might benefit from a more thorough consideration of aspects of the marketing exercise, particularly in relation to the effectiveness of printed promotional material and whether it might more usefully target parents of prospective students.
@InProceedings{DELOLMO2011PRI,
author = {del Olmo, J.L. and Cuadrado, J.},
title = {PRIVATE UNIVERSITIES, A PARTICULAR SUBSYSTEM?: HOW STUDENTS DEVELOP THEIR PREFERENCES FOR UNIVERSITY},
series = {5th International Technology, Education and Development Conference},
booktitle = {INTED2011 Proceedings},
isbn = {978-84-614-7423-3},
issn = {2340-1079},
publisher = {IATED},
location = {Valencia, Spain},
month = {7-9 March, 2011},
year = {2011},
pages = {5151-5158}}
TY - CONF
AU - J.L. del Olmo AU - J. Cuadrado
TI - PRIVATE UNIVERSITIES, A PARTICULAR SUBSYSTEM?: HOW STUDENTS DEVELOP THEIR PREFERENCES FOR UNIVERSITY
SN - 978-84-614-7423-3/2340-1079
PY - 2011
Y1 - 7-9 March, 2011
CI - Valencia, Spain
JO - 5th International Technology, Education and Development Conference
JA - INTED2011 Proceedings
SP - 5151
EP - 5158
ER -
J.L. del Olmo, J. Cuadrado (2011) PRIVATE UNIVERSITIES, A PARTICULAR SUBSYSTEM?: HOW STUDENTS DEVELOP THEIR PREFERENCES FOR UNIVERSITY, INTED2011 Proceedings, pp. 5151-5158.
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