Abstract:

The creative economy is considered by the United Nations Conference on Trade and Development as an emerging concept that involves several links between creativity, culture, economics and technology in a contemporary world dominated by images, sounds, texts and symbols.

As a result of creative economy, emerge the creative industries that promote economic growth while preserving and promoting cultural heritages and diversity, providing economic oportunities for developing countries by opening new and dynamic growth opportunities in world trade. The creative economy allows the development of new business from international trade and trade negotiations, and represents an attractive market for developed and developing countries.

The creative economy has become an important issue of the international economic and development agenda during this century, taking into account the idea that creativity involves culture, infuses a human development and constitutes the key ingredient for job creation, innovation and trade while contributing to social inclusion, cultural diversity and environmental sustainability.

This research has been developed in order to better understand the concept of creative economy, concept that is becoming increasingly important in our modern knowledge-based economy, giving this industry the opportunity to promote not only growth and job creation, this industry also promotes cultural identity, item that play an important role in fostering cultural diversity.

This is why within the sources of information used to conduct this research, there have been reviewed the official websites of several agencies that dedicate activities to promote creative economy worldwide, among others.

Keywords:

creative economy, global trends, sustainability.