About this paper

Appears in:
Pages: 3148-3155
Publication year: 2017
ISBN: 978-84-697-6957-7
ISSN: 2340-1095
doi: 10.21125/iceri.2017.0874

Conference name: 10th annual International Conference of Education, Research and Innovation
Dates: 16-18 November, 2017
Location: Seville, Spain

THE RECYCLING BEHAVIOUR OF THE UNIVERSITY STUDENT. A MEASUREMENT INSTRUMENT PROPOSAL

M.D. De-Juan-Vigaray1, E. Gonzalez-Gascón2, C. Lorenzo1

1University of Alicante (SPAIN)
2University Miguel Hernández de Elche (SPAIN)
In the Fundamentals of Marketing subject in the 3rd year Economics degree, one of the practical exercises is associated with social marketing. In the 2014/2015 course the students proposed the topic of recycling waste and how companies and institutions collaborate in recycling. In the current world situation, growing demand for natural resources is causing many countries to use them in a rational and sustainable way. The waste which is generated is another of the problems which must be dealt with in order for it to be resolved.

The well-known 3R rule is a proposal regarding consumption habits, consisting of Reduce, Re-use and Recycle. It is within this framework that the possibility of considering the University of Alicante as an exceptional place in which to put the recycling culture into practice, and to develop environmental education strategies promoting an awareness and responsibility in environmental matters arises. The research, which forms part of a more ambitious project, aims to design an instrument allowing us to measure the ecological behaviour of our target population: the university. It has derived from different instruments used previously in the associated literature and which have been adapted to the current context. A flexible instrument has been obtained and the results show that it has good reliability and validity.
@InProceedings{DEJUANVIGARAY2017REC,
author = {De-Juan-Vigaray, M.D. and Gonzalez-Gasc{\'{o}}n, E. and Lorenzo, C.},
title = {THE RECYCLING BEHAVIOUR OF THE UNIVERSITY STUDENT. A MEASUREMENT INSTRUMENT PROPOSAL},
series = {10th annual International Conference of Education, Research and Innovation},
booktitle = {ICERI2017 Proceedings},
isbn = {978-84-697-6957-7},
issn = {2340-1095},
doi = {10.21125/iceri.2017.0874},
url = {http://dx.doi.org/10.21125/iceri.2017.0874},
publisher = {IATED},
location = {Seville, Spain},
month = {16-18 November, 2017},
year = {2017},
pages = {3148-3155}}
TY - CONF
AU - M.D. De-Juan-Vigaray AU - E. Gonzalez-Gascón AU - C. Lorenzo
TI - THE RECYCLING BEHAVIOUR OF THE UNIVERSITY STUDENT. A MEASUREMENT INSTRUMENT PROPOSAL
SN - 978-84-697-6957-7/2340-1095
DO - 10.21125/iceri.2017.0874
PY - 2017
Y1 - 16-18 November, 2017
CI - Seville, Spain
JO - 10th annual International Conference of Education, Research and Innovation
JA - ICERI2017 Proceedings
SP - 3148
EP - 3155
ER -
M.D. De-Juan-Vigaray, E. Gonzalez-Gascón, C. Lorenzo (2017) THE RECYCLING BEHAVIOUR OF THE UNIVERSITY STUDENT. A MEASUREMENT INSTRUMENT PROPOSAL, ICERI2017 Proceedings, pp. 3148-3155.
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