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MULTIMEDIA TEACHING MATERIALS DESIGN, PRODUCTION AND DISSEMINATION - AN EXAMPLE FOR MARKETING COURSES

M. De-Juan-Vigaray1, E. González-Gascón2

1University of Alicante (SPAIN)
2University Miguel Hernández de Elche (SPAIN)
The main objective of this paper is to propose a protocol, a special set of rule, that end points in facilitating the task to other teachers who would like to introduce their own multimedia contents into their teaching. In today’s world, exploring new ideas in teaching is a challenge for faculty. Innovative methods of teaching are a reality in most of the institutions of the educational system, not only in college but also in the previous levels. This implies that every year, students who enroll in college are more familiar with the new teaching methodologies such as collaborative work, self-regulated learning, problem-based learning, on-line learning, MOOCs (massive open online courses) or b-learning. This situation is a motivator for teachers to continue innovating and incorporating new tools of learning and teaching. This paper presents the experience of making multimedia academic contents to be used as an instrument in b-learning methodology, especially in marketing courses. The steps to get a quality content material as well as the pros and cons of this instrument are described. The experience has been very rewarding for the authors who belong to the Network-IDOi (Teaching and Research Innovation, University of Alicante, Spain) and we encourage fellow faculty members to consider technology options for their courses. By incorporating digital media elements into the project, the students will able to learn better since they use multiple sensory modalities, which at the end would make them more motivated to pay more attention to the information presented and retain the contents better.