Abstract:

One of the challenges of education is to develop content for the learning process that meet the needs of students. Teaching is not simply convey something or create memorization techniques. This work aims to present the importance of using analogies in the development of content for Business undergraduate distance course. The main question of this study is how to use analogies may favor the process of student learning? Learning means a change in people's behavior through the incorporation of new attitudes, new habits, knowledge and skill. It is in a constant change, the result of the experience of each one, in a process of adaptation in new realities. However, to contribute and facilitate the process of teaching and learning appears as an option in distance learning, which is characterized by its form of differentiation of a classroom course: the relationship between time versus space. Researchers study on the language of the analog type - with emphasis on their use - and what the consequences that may result in education; teachers and authors use consciously or unconsciously, the analogies in teaching, especially in disciplines that make up the field of science. Thus, the analogies are considered as a teaching tool widely used in the classroom and characterized as a potentially useful method for learning. A method is defined by logical sequence of procedures that should be followed to achieve a goal and a scientific method is the accepted set of procedures and validated by a given scientific community that will ensure the quality and reliability of the knowledge generated. This will be a theoretical, qualitative, and exploratory research as it will involve a literature review on the study of the object theme that will be the use of analogies to the distance. It is noteworthy that most of the exploratory studies can be defined as literature. A literature review is a research based on secondary sources and includes methods and techniques that facilitate the study.

Bibliographical sources are in large numbers and can be classified as:
a) current reading books including literary works and dissemination of works;
b) information / recessive reference books including dictionaries, encyclopedias, yearbooks and almanacs;
c) periodic publications including newspapers and magazines as well as various printed.

This research indicated that images, analogies and metaphors are resources that can be widely used by teachers in classrooms in order to effectively convey scientific ideas. Analogies can be considered as teaching models that act as mediators in the teaching-learning process. They are important tools in the construction of knowledge, because they act in the process of associations between the strange and the familiar, leading the subject to restructure previous information or to form new cognitive schemes. In conclusion, it can be verified from this study that the use of analogies is an interesting source of new studies that may be empirical and confirm some techniques adopted with focus on improving the process of teaching and learning in all spheres and situations.

Keywords:

Analogy, e-learning, learning.