About this paper

Appears in:
Pages: 5241-5250
Publication year: 2010
ISBN: 978-84-614-2439-9
ISSN: 2340-1095

Conference name: 3rd International Conference of Education, Research and Innovation
Dates: 15-17 November, 2010
Location: Madrid, Spain

THE UNIVERSITY IMAGE AND ITS RELATIONSHIP TO THE STUDENTS’ SATISFACTION - UNIVERSITÉ SAINT ESPRIT DE KASLIK CASE

L. Daou, N. Azoury

Université Saint-Esprit de Kalisk (LEBANON)
This work focuses on the study of the universities image with the aim of explaining the components of image and attributes of student satisfaction. Our study investigates the relationships between the different components of the university image and to what extent they may affect the students’ satisfaction. Hypotheses were drawn setting the relationships between the affective, cognitive and overall image in relation with satisfaction. The sample size was determined by a random selection of 20 students per faculty or institute. First year students were not included in our sample due to their lack of experience, since they cannot assess their satisfaction with their university. Univariate and bivariate analyses were conducted as well as factorial analysis and chi-square were used to test the hypotheses. The results of the empirical work carried out on a representative sample of 200 students studying at Université Saint Esprit de Kaslik (USEK) University demonstrate that the cognitive component of image is an antecedent of the affective component. In turn, both of these components influence the formation of the overall image of a university, and the affective and overall images statistically and significantly affect the overall satisfaction of students with their university.
@InProceedings{DAOU2010THE,
author = {Daou, L. and Azoury, N.},
title = {THE UNIVERSITY IMAGE AND ITS RELATIONSHIP TO THE STUDENTS’ SATISFACTION - UNIVERSIT{\'{E}} SAINT ESPRIT DE KASLIK CASE},
series = {3rd International Conference of Education, Research and Innovation},
booktitle = {ICERI2010 Proceedings},
isbn = {978-84-614-2439-9},
issn = {2340-1095},
publisher = {IATED},
location = {Madrid, Spain},
month = {15-17 November, 2010},
year = {2010},
pages = {5241-5250}}
TY - CONF
AU - L. Daou AU - N. Azoury
TI - THE UNIVERSITY IMAGE AND ITS RELATIONSHIP TO THE STUDENTS’ SATISFACTION - UNIVERSITÉ SAINT ESPRIT DE KASLIK CASE
SN - 978-84-614-2439-9/2340-1095
PY - 2010
Y1 - 15-17 November, 2010
CI - Madrid, Spain
JO - 3rd International Conference of Education, Research and Innovation
JA - ICERI2010 Proceedings
SP - 5241
EP - 5250
ER -
L. Daou, N. Azoury (2010) THE UNIVERSITY IMAGE AND ITS RELATIONSHIP TO THE STUDENTS’ SATISFACTION - UNIVERSITÉ SAINT ESPRIT DE KASLIK CASE, ICERI2010 Proceedings, pp. 5241-5250.
User:
Pass: