About this paper

Appears in:
Pages: 10073-10082
Publication year: 2019
ISBN: 978-84-09-12031-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2019.2522

Conference name: 11th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2019
Location: Palma, Spain

21ST CENTURY TRANSMEDIA STORYTELLING: EXPERIENCING NARRATIVE TRANSPORTATION

L.F. Dal Pian1, M.C. Dal Pian1, M. Dal Pian2

1Federal University of Rio Grande do Norte (BRAZIL)
2University of Brazilian Air Force (BRAZIL)
Who has never experienced the feeling of being lost in a story; of getting so involved in a story that you lose track of time or even forget where you are? Who has never felt empathy with a character? Who has never bought a product or made a donation after being persuaded by an inspiring story? Researchers refer to these behaviours as narrative transportation, a metaphor proposed by Richard Gerrig [1] for describing experiences in which readers are transported into a narrative journey by virtue of performing that narrative. Following Gerrig, in 2000, Green and Brock [2] conceptualized transportation as a convergent process, where all mental systems and capacities become focused on events occurring in the narrative. They distinguished transportation from elaboration, a kind of divergent process in which persuasion leads to an attitude change via evaluation of arguments. More recently, the phenomenon of narrative transportation has been taken as a prototypical form of experiential response in transmedia storytelling. [3] As it is well known, transmedia storytelling expands a single universe through different and well-structured story pieces that users are invited to get in and out. Recent evidence from neuroscience [4] corroborates the idea that oxytocin, a hormone molecule involved in social behaviour, can regulate the homeostasis that draws consumers’ connection with characters and influence pro-social behaviour in immersive narratives. In this paper, inspired by these findings, we propose that, in order to deliver more interactive and constructive learning experiences, transportation needs to be balanced with the divergent process of knowledge elaboration in a kind of “homeostatic transmedia structure”. We suggest that this approach not only grabs students’ attention and facilitates understanding, as it has the potential to make people more likely to act critically in the era of post-truth.
@InProceedings{DALPIAN201921S,
author = {Dal Pian, L.F. and Dal Pian, M.C. and Dal Pian, M.},
title = {21ST CENTURY TRANSMEDIA STORYTELLING: EXPERIENCING NARRATIVE TRANSPORTATION},
series = {11th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN19 Proceedings},
isbn = {978-84-09-12031-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2019.2522},
url = {http://dx.doi.org/10.21125/edulearn.2019.2522},
publisher = {IATED},
location = {Palma, Spain},
month = {1-3 July, 2019},
year = {2019},
pages = {10073-10082}}
TY - CONF
AU - L.F. Dal Pian AU - M.C. Dal Pian AU - M. Dal Pian
TI - 21ST CENTURY TRANSMEDIA STORYTELLING: EXPERIENCING NARRATIVE TRANSPORTATION
SN - 978-84-09-12031-4/2340-1117
DO - 10.21125/edulearn.2019.2522
PY - 2019
Y1 - 1-3 July, 2019
CI - Palma, Spain
JO - 11th International Conference on Education and New Learning Technologies
JA - EDULEARN19 Proceedings
SP - 10073
EP - 10082
ER -
L.F. Dal Pian, M.C. Dal Pian, M. Dal Pian (2019) 21ST CENTURY TRANSMEDIA STORYTELLING: EXPERIENCING NARRATIVE TRANSPORTATION, EDULEARN19 Proceedings, pp. 10073-10082.
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