Abstract:

Need for Presentation:
Teaching new technologies have always presented challenges for educators in higher education. Cross Media Workflow is gradually becoming a new addition to the offerings of some undergraduate or graduate graphic communications or new media programs of study. At present, there are no textbooks that address the teaching and learning of cross media workflows. For the reason cross media is new technology, the resources and information on cross media publishing and workflow are piecemeal with limited instructional resources. Pulling together available resources and developing strategies for a course requires locating reliable sources such as the Printing Industries of America, Technical Association of Graphic Arts, and Graphic Communications Education Association.

Overview:
The most current developments, practices, and resources in cross media education, including examples of student projects, are to be provided to those attending this presentation. Specifically, the use of the Adobe Creative Cloud as tools for students to create and manage digital content for cross media workflow— going beyond print media.

Major Points:
- Cross Media Workflow defined
- Adobe Creative Cloud Publishing Tools for Cross Media Publication and Workflow
- Common workflows
- Issues encountered
- Teaching strategies

Summary:
Attendees will gain an understanding of cross media as it pertains to graphic communications education. Recommendations for a course of study are to be presented with a sample syllabus including a list and description of student projects, computer software applications, hardware, and materials.

Keywords:

Cross media production, cross media workflow, graphic communications, Adobe Creative Suite.