About this paper

Appears in:
Pages: 7047-7057
Publication year: 2017
ISBN: 978-84-617-8491-2
ISSN: 2340-1079
doi: 10.21125/inted.2017.1633

Conference name: 11th International Technology, Education and Development Conference
Dates: 6-8 March, 2017
Location: Valencia, Spain

ENHANCING INTERNATIONAL STUDENTS’ ENGAGEMENT VIA SOCIAL MEDIA – A CASE STUDY OF WECHAT AND CHINESE STUDENTS AT A UK UNIVERSITY

P. Cowley, S. Sun, M. Smith

University of Bolton (UNITED KINGDOM)
International students potentially experience stress in a number of areas whilst studying in the UK; encountering a range of challenges and adjustment issues. This research found that WeChat (a Chinese social media app) has helped Chinese students to address key communication barriers and study challenges within their university experience. This has led to an increase in their motivation in undertaking learning activities; as well as impacting on issues of engagement, performance and retention. Focus groups were conducted with Chinese students ranging from year two undergraduate to postgraduate level. Questionnaires were used to collect data in order to evaluate the influencing factors of the students’ engagement and motivation when WeChat is deployed. Results show that social media can facilitate lecturers to achieve student-centred pedagogy within the blended e-learning environment. Moreover, effectiveness factors regarding the use of social media within higher education are identified to support the development of curriculum design and communication methods. The study seeks to make suggestions regarding the implementation of social media for international students within higher education according to the needs, education settings and cultural backgrounds of the “always-on” generation.
@InProceedings{COWLEY2017ENH,
author = {Cowley, P. and Sun, S. and Smith, M.},
title = {ENHANCING INTERNATIONAL STUDENTS’ ENGAGEMENT VIA SOCIAL MEDIA – A CASE STUDY OF WECHAT AND CHINESE STUDENTS AT A UK UNIVERSITY},
series = {11th International Technology, Education and Development Conference},
booktitle = {INTED2017 Proceedings},
isbn = {978-84-617-8491-2},
issn = {2340-1079},
doi = {10.21125/inted.2017.1633},
url = {http://dx.doi.org/10.21125/inted.2017.1633},
publisher = {IATED},
location = {Valencia, Spain},
month = {6-8 March, 2017},
year = {2017},
pages = {7047-7057}}
TY - CONF
AU - P. Cowley AU - S. Sun AU - M. Smith
TI - ENHANCING INTERNATIONAL STUDENTS’ ENGAGEMENT VIA SOCIAL MEDIA – A CASE STUDY OF WECHAT AND CHINESE STUDENTS AT A UK UNIVERSITY
SN - 978-84-617-8491-2/2340-1079
DO - 10.21125/inted.2017.1633
PY - 2017
Y1 - 6-8 March, 2017
CI - Valencia, Spain
JO - 11th International Technology, Education and Development Conference
JA - INTED2017 Proceedings
SP - 7047
EP - 7057
ER -
P. Cowley, S. Sun, M. Smith (2017) ENHANCING INTERNATIONAL STUDENTS’ ENGAGEMENT VIA SOCIAL MEDIA – A CASE STUDY OF WECHAT AND CHINESE STUDENTS AT A UK UNIVERSITY, INTED2017 Proceedings, pp. 7047-7057.
User:
Pass: