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Appears in:
Pages: 5146-5152
Publication year: 2017
ISBN: 978-84-697-3777-4
ISSN: 2340-1117
doi: 10.21125/edulearn.2017.2149

Conference name: 9th International Conference on Education and New Learning Technologies
Dates: 3-5 July, 2017
Location: Barcelona, Spain

FOREIGN LANGUAGE SKILLS: A CHALLENGE FOR THE ECONOMY

Awareness of the fact that multilingualism opens doors to new markets and new business opportunities is not an original phenomenon, but the various works produced with a view to its being acknowledged are still little publicized and granted little practical use also. Showing mastery of communicative skills in several foreign languages is always valuable for the market economy, not only in terms of sales and marketing, but also in order to reach new target groups and establish lasting strategic relationships.

The purpose of this article is to provide a general overview of the studies carried out in this context, focusing in particular on aspects such as the increasingly obvious relationship between in force language practices of a diversified nature and the proper functioning of businesses. Equally important is the mastery of language skills, seen as an important driving force of cross-border cooperation, as well as the development of an emotional culture within the business world, propitious to the implementation of efficient language management strategies, which are clearly beneficial inasmuch as the market economy is concerned.
@InProceedings{COSTA2017FOR,
author = {Costa, A. and Oliveira, A. and Amante, F. and Oliveira, I. and Abrantes, J. and Pato, M. and Amaral, O. and Fidalgo, S. and Delplancq, V.},
title = {FOREIGN LANGUAGE SKILLS: A CHALLENGE FOR THE ECONOMY},
series = {9th International Conference on Education and New Learning Technologies},
booktitle = {EDULEARN17 Proceedings},
isbn = {978-84-697-3777-4},
issn = {2340-1117},
doi = {10.21125/edulearn.2017.2149},
url = {http://dx.doi.org/10.21125/edulearn.2017.2149},
publisher = {IATED},
location = {Barcelona, Spain},
month = {3-5 July, 2017},
year = {2017},
pages = {5146-5152}}
TY - CONF
AU - A. Costa AU - A. Oliveira AU - F. Amante AU - I. Oliveira AU - J. Abrantes AU - M. Pato AU - O. Amaral AU - S. Fidalgo AU - V. Delplancq
TI - FOREIGN LANGUAGE SKILLS: A CHALLENGE FOR THE ECONOMY
SN - 978-84-697-3777-4/2340-1117
DO - 10.21125/edulearn.2017.2149
PY - 2017
Y1 - 3-5 July, 2017
CI - Barcelona, Spain
JO - 9th International Conference on Education and New Learning Technologies
JA - EDULEARN17 Proceedings
SP - 5146
EP - 5152
ER -
A. Costa, A. Oliveira, F. Amante, I. Oliveira, J. Abrantes, M. Pato, O. Amaral, S. Fidalgo, V. Delplancq (2017) FOREIGN LANGUAGE SKILLS: A CHALLENGE FOR THE ECONOMY, EDULEARN17 Proceedings, pp. 5146-5152.
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