Abstract:

What happens when two Swedish cultural innovation specialists and values ​​from The creative plot (an innovation center), 56 students from different careers and semesters and two professors from Tecnológico de Monterrey in Querétaro work on an international project and they decide to develop a project of cultural innovation in a municipality with high indigenous population in the state of Querétaro in Mexico?

Cultural entrepreneurship with social impact becomes a real and valuable development space that allows the transformation of small communities and the empowerment of vulnerable groups that demand new opportunities and innovative alternatives to enable creative ways of interrelating and activating local economies.

During a week, working six hours daily, nine cultural projects were supported by members of the Otomí indigenous community of Amealco de Bonfil. A remotely developed activity with videoconferencing and the local orientation of two professors and two collaborating students, who together managed to generate new ideas and processes integrating cultural development.

From a group of dance, literature, painting, dressmakers, the local fair of the municipality, children's orchestra to the local museum of the doll, were the pretext to lead a group of students to question their values ​​and face the challenge of generating models for nine local organizations.

The experience developed in September 2017, generated special learnings for all parties involved and an interesting online-offline interaction model worth sharing.

Keywords:

Innovation, social impact, values.