About this paper

Appears in:
Pages: 5596-5602
Publication year: 2014
ISBN: 978-84-617-2484-0
ISSN: 2340-1095

Conference name: 7th International Conference of Education, Research and Innovation
Dates: 17-19 November, 2014
Location: Seville, Spain

VIRTUAL SOCIAL MEDIA (VSM). A MULTITASKING SKILL AMONG COLLEGE STUDENTS

R. Cortés-Campos, P. Canto-Herrera

Universidad Autonoma de Yucatan (MEXICO)
Virtual Social Networks (RSV in Spanish) like Facebook, Twitter or YouTube revolutionized the world to establish new ways of communication processes and remote interaction. RSV affected almost all spheres of life of the people; especially among younger generations, particularly among college students. At the same time, the RSV also affected the implementation of various activities. Some of which require concentration or greater complexity, such as school homework. With the entry of RSV occurred that many students engaged in these activities simultaneously with the publication or RSV inquiry form. This kind of habit is a form of multitasking.

The purpose of this study was to record and analyze the multitasking skill and its relationship with RSV among undergraduates from a public university located in southern Mexico.

The descriptive survey design was used for the study. A questionnaire was applied to gather data from 458 undergraduate students at the largest Social, Economic and Administrative Sciences and Humanities campus of the Autonomous University of Yucatán.

Findings from the study revealed that the most popular networks were Facebook and Twitter, and they were preferred to receive and share information from friends and family.VSN, such as Facebook and Twitter, enable users to write a brief status message, which is then visible to their connections on the network. it was found that students consult or publish in RSV while doing other activities. It was also found that the activities most frequently performed while consulting RSV was: Internet search (92% men and 93% women), performing their escolar tasks (50% men and 50% women), watching television (47% men and 43% women), attending class (25% men and 21% women), and time dedicated to friends (38% men and 32% women). Moreover, the activities most frequently performed while publishing on RSV was: Internet search (57% men and 54% women), watching television (27% men and 25% women), performing their escolar tasks (16% men and 14% women), time dedicated to friends (31% men and 24% women), and attending class (9% men and 5% women). The main activities performed when they use the RSV were Internet search and watching TV. There is a difference about search and publish when they attend class, performing escolar tasks and the time they expended to friends. Overall, the results showed no significant differences between men and women in their ways of communication processes and remote interaction.
@InProceedings{CORTESCAMPOS2014VIR,
author = {Cort{\'{e}}s-Campos, R. and Canto-Herrera, P.},
title = {VIRTUAL SOCIAL MEDIA (VSM). A MULTITASKING SKILL AMONG COLLEGE STUDENTS},
series = {7th International Conference of Education, Research and Innovation},
booktitle = {ICERI2014 Proceedings},
isbn = {978-84-617-2484-0},
issn = {2340-1095},
publisher = {IATED},
location = {Seville, Spain},
month = {17-19 November, 2014},
year = {2014},
pages = {5596-5602}}
TY - CONF
AU - R. Cortés-Campos AU - P. Canto-Herrera
TI - VIRTUAL SOCIAL MEDIA (VSM). A MULTITASKING SKILL AMONG COLLEGE STUDENTS
SN - 978-84-617-2484-0/2340-1095
PY - 2014
Y1 - 17-19 November, 2014
CI - Seville, Spain
JO - 7th International Conference of Education, Research and Innovation
JA - ICERI2014 Proceedings
SP - 5596
EP - 5602
ER -
R. Cortés-Campos, P. Canto-Herrera (2014) VIRTUAL SOCIAL MEDIA (VSM). A MULTITASKING SKILL AMONG COLLEGE STUDENTS, ICERI2014 Proceedings, pp. 5596-5602.
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