Abstract:

Currently the online environment is constantly expanding. Most of the population spends a lot of time online. Everything from shopping to learning methods has moved into the virtual space.

In recent years, computer-assisted education or e-learning, also known as e-learning, has also expanded in Romania, developing more and more.Thus, in pre-university education, online training comes as a complement to traditional education, using modern techniques and technology in order to reach a higher level of the teaching-learning-evaluation process.

A major impact of online technology can be seen in the education system. Whether we are talking about online courses, conferences or trainings, they all have a much greater impact on the population, if they are in the virtual environment, due to the accessibility and the fact that the population is in a continuous movement.
The best known system in the educational environment, for many years, is the e-learning system.

E-learning (or eLearning) is the use of electronic systems, educational technologies, information and technological communications (ICT) in education. E-learning includes numerous types of media with text, audio, image, animation, and video streaming, and includes technology applications and processes, such as audio or video cassettes, satellite TV, CD-ROM, and learning-based computer and web-based learning.

For many years, for scientific research in the university and post-university environment, virtual space has become the main research instrument. Whether we are talking about focus-group through skype, or research on online questionnaires and surveys platforms, these are the most used, being both within the reach of the researchers and the respondents.

A system that has begun to grow in recent years, in the university environment, in research-based educational activities, has been represented by live research. This method, implemented by some university professors, not only trains the students in this process, but also makes them better understand how to analyze the results of a research, carried out in real time.

In the following research we will analyze the impact that a real-time research system implementation has on a well-known online platform, at the level of students learning how to conduct a marketing research.

Keywords:

e-learning, research, online, marketing, universitary system, technology, innovations.