DIGITAL LIBRARY
AI-DRIVEN CONTENT CREATION - A QUALITATIVE STUDY
1 Babeș-Bolyai University Cluj-Napoca, „Education, Reflection, Development” Doctoral School/Colegiul Național "Petru Rareș" Beclean (ROMANIA)
2 Babeș-Bolyai University Cluj-Napoca, Faculty of Psychology and Educational Sciences (ROMANIA)
3 Babeș-Bolyai University Cluj-Napoca, Faculty of Letters (ROMANIA)
About this paper:
Appears in: EDULEARN24 Proceedings
Publication year: 2024
Pages: 7223-7233
ISBN: 978-84-09-62938-1
ISSN: 2340-1117
doi: 10.21125/edulearn.2024.1707
Conference name: 16th International Conference on Education and New Learning Technologies
Dates: 1-3 July, 2024
Location: Palma, Spain
Abstract:
This paper focuses on the use of AI in education, with the purpose of content creation. The study aims to present the strengths and weaknesses of the use of Artificial Intelligence in education, showcasing the benefits, the challenges, and the threats that come with it. Within this study, we present AI tools that are/can be used for content creation.

The research method we used was a qualitative study, on high school and university levels, aiming to find the answers to questions like:
- How do we use AI efficiently, with a focus on ethics and authorship?
- How do we teach the students to distinguish between right and wrong in the use of Artificial Intelligence?
- How do we recognize fake news and what are the methods to promote online safety?
- What are the AI tools that can be used with success to facilitate learning?
- What are the AI tools that can contribute to unique content creation?
- How can AI be used in teaching and project work?
- What is the future of Artificial Intelligence in education?
- How can AI impact research?

The brainstorming was followed by a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis of the most used AI generator tools.

The most important outcome and realization was the fact that teachers can and should learn how to approach Artificial Intelligence and how to use it for the benefit of their students. Also, we highlight the fact that Artificial Intelligence will be used from now on more and more and it is up to each of us to make others aware of the risks and gains.

These are a few questions that are raised within this study and a few answers, based on the teachers' and students' opinions. Artificial Intelligence is our current reality. Learning how to use it to help teaching and learning should be our main focus.
Keywords:
AI, Education.